University towns present unique business opportunities due to the constant presence of students, faculty, and other community members, that means there is already a market for certain products and services. This article explores 35 profitable business ideas perfect for college towns, each of these businesses caters to the needs of college students and the local community.

Table of Contents

Food and Beverage Business Ideas

  1. Coffee Shop

Opening a coffee shop on or near a college campus is a good idea, as students often rely on caffeine to power through their studies. As a business owner, you can offer a cozy atmosphere, free Wi-Fi, and quality services to attract regular customers.

  1. Food Truck

Food trucks are a popular option in smaller towns and large cities alike, providing an affordable and convenient dining experience for college goers. To stand out choose a niche market, like vegan or international cuisine.

  1. Ice Cream Shop

Who doesn’t love a delicious ice cream treat? An ice cream shop in a college town can attract a steady stream of customers, especially during the warmer months. Consider offering a variety of flavors and unique treats to keep your patrons coming back for more.

  1. Healthy Food Delivery Service

College students often lack the time and skills to prepare healthy meals. Start a healthy food delivery service, offering balanced, nutritious options at reasonable prices. Offer a subscription model for added convenience and appeal to health-conscious students.

  1. Local Grocery Store

With limited options in small college towns, a local grocery store can be a great business opportunity. Stock up on essentials, as well as items targeted specifically to the student population, like quick meals, snack foods, and basic household supplies.

Health and Wellness Business Ideas

Business Ideas for College Towns
  1. Fitness Center

A welcoming fitness center, offering affordable membership options and a range of exercise classes to cater to the diverse interests of university students and the local community would be a hit. You can also partner with larger companies or local events to promote your fitness center and attract new members.

  1. Personal Trainer

Become a personal trainer, helping fellow students and residents achieve their fitness goals. Offer your services on a regular basis or as a side hustle, allowing you to set your own hours and build a client base around your schedule.

  1. Massage Therapy

College life can be stressful, and a massage therapy business in a university town can provide students and faculty with a much-needed way to relax and unwind. Offer a range of massage styles and techniques to cater to various preferences and needs.

  1. Yoga Studio

Yoga studios have been growing in popularity in recent years, and a university town is the perfect place to set up shop. Offer a range of classes for different skill levels, as well as workshops and special events to create a sense of community.

  1. Meditation Classes

Help students and locals find some peace and tranquility amidst their busy lives by offering meditation classes. With the growing awareness of the benefits of mindfulness and meditation, you’ll find an audience eager to learn and practice.

Beauty and Personal Care Business Ideas for College Towns

  1. Beauty Salon

The beauty industry is growing rapidly and students want to look good on a budget. Offer quality services such as haircuts, styling, and nail treatments to cater to the needs of university students and local residents. A beauty salon can be a great place to build a loyal customer base and provide a relaxing environment for clients.

  1. Hair Salon

A hair salon specifically tailored to the needs and styles of college students can be a successful venture in a university town. Offer a range of trendy cuts, colors, and treatments at reasonable prices to attract a loyal customer base.

  1. Nail Salon

With many students attending events and parties, a nail salon offering a variety of services, like manicures, pedures, and nail art, can be a great business idea for college towns. Consider offering special packages and discounts for students to entice them to choose your salon for their nail needs.

  1. Tanning Salon

A tanning salon can be a popular business in college towns, especially in areas with limited sunlight during certain seasons. Offer a variety of tanning options, including beds and spray tans, to cater to different preferences and skin types.

Education and Tutoring Business Ideas

  1. Tutoring Services

Many college students need extra help in their coursework. Start a tutoring business, offering one-on-one or group sessions for a variety of subjects. Collaborate with local high schools and colleges to reach a wider audience.

  1. Online Courses

Leverage your expertise in a particular subject by offering online courses. This can be an excellent way to reach students beyond your college town, increasing your potential earnings and allowing you to work on your own schedule.

  1. Test Prep Services

Offer test preparation services for exams. This business idea can be particularly lucrative in college towns, where many students are preparing for their next steps in their academic journeys.

  1. Language Classes

With an increasingly globalized world, language skills are in high demand. Offer language classes or conversation groups in popular languages, catering to both college students and local community members.

Business Ideas for College Towns

Retail and Service Business Ideas for College Towns

  1. Bookstore

A book store can be a great addition to a college campus or small community. Offer textbooks, novels, and other reading materials for university students and local residents. Consider hosting book club meetings and author events to foster a sense of community.

  1. Dry Cleaning Business

With busy schedules and limited access to laundry facilities, college students often require dry cleaning services. Open a dry cleaning business in a college town and offer student discounts to attract a steady stream of customers.

  1. Custom T-Shirt Printing

Custom t-shirt printing can be a successful business in college towns, as students often want to show off their school pride or participate in events requiring personalized shirts. Offer competitive prices and quick turnaround times to stand out from the competition.

  1. Flower Shop

Flowers are a popular gift for special occasions like graduations, anniversaries, and birthdays. Open a flower shop in a college town, offering beautiful arrangements and gift options to cater to the needs of students and the local community.

  1. Vending Machines

Place vending machines around campus or in dorm rooms, offering students easy access to snacks and beverages. This low-maintenance business model can be a perfect business idea for busy entrepreneurs looking to make some extra income.

Creative and Artistic Business Ideas for College Towns

  1. Graphic Design Services

If you have a flair for graphic design, offer your services to fellow students and local businesses. Create logos, promotional materials, and website designs, catering specifically to the needs of the college community.

  1. Photography Business

Start a photography business, capturing memorable moments for high school students, international students, and the broader community. Offer services such as event photography, portraits, and headshots to cater to various client needs.

Business Ideas for College Towns
  1. Writing Services

Offer writing services to help students with essays, research papers, and other assignments. With many students struggling to balance their coursework, a writing service can provide much-needed assistance.

  1. Web Design Services

In today’s digital age, a strong online presence is essential for businesses. Offer web design services to fellow students and local businesses, creating eye-catching and functional websites that cater to their needs.

Event and Entertainment Business Ideas

  1. Event Planning Services

College towns often have a bustling social scene, and event planning services can be a great business opportunity. Plan parties, fundraisers, and other events for student organizations, local businesses, and individuals.

  1. DJ Services

Music is an essential part of many college events, from parties to formal dances. Start a DJ service in your college town, offering your skills and equipment to create memorable events for your fellow students and the local community.

  1. Sports Viewing Parties

Organize sports viewing parties for college and professional games at local bars, restaurants, or even on campus. Offer food, drinks, and a fun atmosphere to create a great experience for sports enthusiasts.

Business Ideas for College Towns
  1. Trivia Nights

Host trivia nights at local venues, offering a fun and engaging way for college students and residents to socialize and test their knowledge. Collaborate with local businesses for sponsorships and prizes to enhance the experience and create a loyal following.

Home and Garden Business Ideas for College Towns

  1. Gardening Services

Offer gardening services in your college town, helping busy residents maintain their lawns, gardens, and outdoor spaces. This can be a particularly lucrative business during the warmer months when outdoor maintenance is in high demand.

  1. Cleaning Services

A cleaning service can be a great business opportunity in a college town, where students often struggle to keep their living spaces clean. Offer services such as apartment, dorm, and house cleaning, as well as deep-cleaning options for move-in or move-out situations.

  1. Home Repair and Maintenance

If you’re skilled in home repair and maintenance, start a business catering to the needs of fellow students and local residents. Offer services such as plumbing, electrical work, and general handyman tasks.

  1. Alteration Services

Clothing alterations can be a valuable service for college students, who often need adjustments to their clothes for formals, interviews, or other special events. Offer alteration services for a variety of clothing items, including dresses, suits, and everyday wear.

Conclusion

With a captive audience and unique community dynamics, college towns provide a wealth of opportunities for entrepreneurs.

The 35 business ideas outlined in this article cater to the needs and interests of college students and the local community alike.

By identifying your passion, honing your skills, and conducting thorough market research, you can start a successful business in a university town and contribute to the vibrant social and economic fabric of the area.

Further Reading